Creative Commons Netherlands and Dutch Collecting Society Buma/Stemra Join Forces; Non-Commercial Clarified for the Purpose
Sunday, October 14th, 2007
With this month’s post TLC will talk a little about a pilot project launched by Creative Commons Netherlands and Buma/Stemra, the literally unique Dutch collecting society for broadcast and mechanical rights for music authors. In short, under the pilot, Buma/Stemra will allow its member artists to make their works available using non-commercial Creative Commons licenses. (This was previously not allowed under the Buma/Stemra agreements which, as is common for collecting society agreements, required exclusivity for the collective licensing and collection of royalties and levies.) Conversely, artists who have previously relied on non-commercial CC licenses for dissemination of their work can now become a member of Buma/Stemra so that the organization may collect royalties and levies for commercial uses of their works.
The topic for this post is perhaps old news – although almost untypically topical for TLC, yet a return to developments in the Netherlands – and has been covered elsewhere. So, instead of repeating the news, I would like to focus on one particular aspect of the pilot, the Non-Commercial part. First though, a quote or two from the September 2007 issue of the Buma/Stemra corporate magazine that arrived in the mail just the other day.
Let’s Hear It From Buma/Stemra and Creative Commons
About the Buma/Stemra and Creative Commons Netherlands pilot scheme, Cees Vervoord, Chair of Buma/Stemra, said:
“This initiative is in keeping with our efforts to provide optimal service to our rights holders. I also regard this unique and innovative collaboration between Buma/Stemra and Creative Commons as a first step towards more freedom of choice in the area of exploiting music copyright in the digital world. This initiative makes it abundantly clear to very one that we are open to innovation.”
Paul Keller, of Creative Commons Netherlands, said, among other things:
“[…] [S]ince you are using a licence which is legally sound, you can protect yourself from any unauthorized commercial exploitation of your work.”
(Both quotes from the September 2007 issue of the Buma/Stemra corporate magazine, pages 22 and 23.)
Non-Commercial Explained For This Purpose
I would like to highlight one particular part of the Buma/Stemra CC pilot, and that is the attention to detail in defining what is non-commercial for the purposes of the pilot. In short, non-commercial is not a use for which you would normally expect to get paid. Or, non-commercial is not where Buma/Stemra would normally collect royalties or levies. This in addition to the distinction based on for-profit and not-for-profit users – already discussed here at TLC – that Creative Commons makes. Buma/Stemra and Creative Commons defined “Non-Commercial” for purposes of the pilot as everything that is not “commercial use”, which they defined as follows:
“Within the scope of the pilot between Creative Commons Netherlands and Buma/Stemra, ‘commercial use’ should be taken to mean the following: Every use of the Work by for-profit institutions is qualified as ‘commercial use’. In addition, within the scope of the pilot, distributing or publicly performing or making available online the Work against payment or other financial compensation (including the use of the work in combination with ads, publicity actions or other similar activities intended to generate income for the user or a third party) is qualified as ‘commercial use’. Within the scope of the pilot, ‘commercial use’ also includes the distribution or public performance or having broadcasting organisations make the Work available online, as well as using the Work in hotel and catering establishments, work, sales and retail spaces. This also applies to organisations that use music in or in addition to the performance of their duties, such as, for example, churches, schools (including dancing schools), institutions for welfare work, etc. Separate licenses are available from Buma/Stemra for such kinds of use.”
(From the: Fact Sheet Pilot Creative Commons Netherlands and Buma/Stemra [pdf]; from the Institute of Information Law at my alma mater, one of the Creative Commons Netherlands partners.)
This definition is interesting in light of the earlier posts “Japan Picture Book, 3: Non-Commercial CC Licenses, But What Does It Mean?” and “Japan Picture Book, 4: Non-Commercial CC Licenses, But What Does It Mean (Continued)?” on this blog, discussing what the “Non-Commercial” module in CC licenses might be understood to mean.
In my opinion, the pilot and its definition of Non-Commercial show three things beyond the definition itself. First, “Non-Commercial” is not a straightforward term, since Buma/Stemra and Creative Commons Netherlands found it necessary to define the term. Second, what is and what is not commercial also depends on the context of the use, more in particular on pre-existing licensing and business models, whereas the last bit of language from the definition follows existing Buma/Stemra practices. Finally, and this is new, parties other than the actual licensors (authors) and the license stewards can define the, in this case, CC licenses further.
‡‡ [This is a post from Technology Law Culture: http://tlc.oosterbaan.net/. Olivier Oosterbaan, IT and media lawyer in Rotterdam, the Netherlands, maintains this blog.]
(Picture: Under a CC BY-ND 2.0 license, by Kennisland. Note: This post was posted on the second Sunday of the month, not the first.)
In 2007, it’s time to not only talk the talk, but also to walk the walk. Part of why I greatly enjoy being a lawyer in IT, Internet and media law is because there are so many people out there using (new) technologies and tools to shape their thoughts and create things that are beautiful, mesmerizing, evocative and provoking.
A bit of an off-topic post today. In the spirit of the holiday season, I am going to share with you a couple recordings of classical music, for your enjoyment. But since I can’t help myself, I will also explain briefly the reason for me being able to share the recording, namely lapsed copyright and neighboring rights.

